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Outcome-Driven Innovation

May 17, 2023
36:47
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1
Introduction
00:00 • 3min
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2
How to Avoid Failure in Innovation
02:36 • 2min
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3
The Art and Science of Innovation
04:41 • 2min
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4
How to Focus on Innovation
06:37 • 5min
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5
How to Find the Best Areas of Opportunity for Your Business
12:00 • 4min
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6
The Outcomes Driven Innovation Methodology
16:01 • 2min
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7
The Importance of Unmet Needs in Marketing
17:45 • 6min
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8
How to Evaluate an Idea
23:37 • 4min
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9
The Importance of Metrics in Product Development
27:28 • 2min
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10
The Importance of Service in a Service Company
29:54 • 3min
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11
The Most Common Mistakes Companies Make
32:50 • 2min
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12
How to Develop a New Mindset About Innovation
35:06 • 2min
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Sarah welcomes Tony Ulwick, strategy expert, innovation thought leader, author of Jobs to be Done: Theory to Practice and What Customers Want, founder, and CEO at Strategyn, to share why he views innovation as a science.

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