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Outcome-Driven Innovation

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The Importance of Service in a Service Company

The entire job generally requires all three types of solutions. Most hardware companies certainly can find opportunities to find underserved outcomes that can only be solved by services or by software. A lot of software companies don't like moving into service or hardware because it's much more complicated, but lower margins impact evaluation. But generally it makes a good sense for a hardware company to go into services and to go into software, even because it can help with their growth and valuation.

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