
Outcome-Driven Innovation
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How to Find the Best Areas of Opportunity for Your Business
Growth is always growing from the core, because this is where you have the greatest set of capabilities. You want to figure out where's the customer underserved in areas that we can address. If you can get the entire job done on a single platform, that is the next expansion to growth. But there are some general rules of them that we follow that they are the best ways to grow.
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