The Art and Science of Innovation

It's definitely far more science than art. Right. Once you know exactly where to focus your value creation efforts, in other words, once you know where people are struggling to get a job done, very precisely. And once you know that, you can come up with solutions that will address those parts of the job. We rarely, I'd say never, we have never run into a situation where companies say, we don't have any ideas. People usually say, we have so many ideas and now we're doing idea management.