The Game with Alex Hormozi Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
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Oct 22, 2022 Vince Del Monte, a fitness expert and entrepreneur, joins the discussion on using scarcity and the cohort method to enhance business growth. He explains the importance of ethical scarcity strategies for creating urgency among potential clients. The conversation dives into leveraging guarantees to build customer trust and how to optimize coaching onboarding processes. Del Monte also shares insights on documenting strategies for authenticity, ensuring clients feel confident in their decisions. Tune in for actionable tips that can transform your business approach!
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High-Value Deliverables
- Create high-value deliverables by solving multiple customer problems sequentially.
- Make the process seamless and reduce time and effort for maximum value.
Boosting Desirability
- Increase desirability with guarantees, bonuses, scarcity, and urgency.
- Address obstacles during the sales process, not upfront.
Ethical Scarcity
- Implement ethical scarcity tactics like total business caps, growth rate caps, or cohorts.
- Be honest about your capacity limitations.