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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452

The Game with Alex Hormozi

CHAPTER

Harnessing Authentic Marketing for Business Growth

This chapter focuses on the importance of documenting business strategies akin to fitness journeys to enhance accountability and growth. It highlights the role of authentic marketing in setting client expectations and encouraging timely decision-making through effective communication of scarcity and urgency.

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