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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452

The Game with Alex Hormozi

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The Power of Guarantees in Business

This chapter delves into how strategic guarantees can enhance customer trust and drive sales. It discusses the different types of guarantees and their role in mitigating perceived risks for clients, ultimately advocating for a thoughtful balance between unconditional and conditional offers.

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