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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452

The Game with Alex Hormozi

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Intro

This chapter delves into three essential business strategies: the cohort method for identifying valuable customers, leveraging scarcity to boost conversion rates, and stacking guarantees to reduce buyer risk. It also clarifies the difference between scarcity and urgency while emphasizing authentic presentation of offers.

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