Johnny Wants the Jet: The Loopy World of Loopholes

Apr 15, 2023

27:41

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Episode notes

Introduction

3min

The Role of Roger Nielsen in Hockey

4min

The Story of Barry Gordy's Loophole

4min

How to Support a Band's Tour

3min

How Jerry Selby Figured Out a Loophole in a Lottery

2min

Jerry's Secret to Wining the Lottery

3min

The Pepsi Points Commercial

2min

The Harrier Jet

5min

Kate Spade's Mother's Day Gift Guide

3min

There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.

A loophole can help a company overcome barriers in the marketplace.

Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.

And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.

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