How I Tested That
Maura Mitchell | How I Tested Women Led Micro Businesses
Aug 7, 2024
Maura Mitchell, a lawyer and MBA at the Women's Business Development Center, discusses her passion for supporting women-led micro businesses. She highlights the significance of the Lean Startup Method, market research, and customer interviews in validating business ideas. Through real-world examples, she demonstrates how structured conversations can enhance entrepreneurs' confidence and clarify their visions. Mitchell also emphasizes the importance of community support and mentorship in navigating early entrepreneurship challenges, aiming to foster collaboration among women entrepreneurs.
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Quick takeaways
- Maura Mitchell highlights the significance of market research and customer discovery interviews in validating business assumptions for micro entrepreneurs.
- The podcast emphasizes the value of accountability and mentorship in fostering community support and collaborative growth for aspiring business owners.
Deep dives
Empowering Micro Businesses
The focus on assisting micro businesses is characterized by a range of industries, including retail, coaching, and education. Many clients are transitioning from corporate roles to entrepreneurship, desiring to grow their own ventures. Examples include individuals starting businesses in sectors like apparel, baked goods, and coaching, each bringing unique challenges and opportunities. The variety of ideas keeps the process dynamic and rewarding, providing rich learning experiences for both the clients and advisors.
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