Maura Mitchell, a lawyer and MBA at the Women's Business Development Center, discusses her passion for supporting women-led micro businesses. She highlights the significance of the Lean Startup Method, market research, and customer interviews in validating business ideas. Through real-world examples, she demonstrates how structured conversations can enhance entrepreneurs' confidence and clarify their visions. Mitchell also emphasizes the importance of community support and mentorship in navigating early entrepreneurship challenges, aiming to foster collaboration among women entrepreneurs.
