3min chapter

How I Tested That cover image

Maura Mitchell | How I Tested Women Led Micro Businesses

How I Tested That

CHAPTER

Proportional Investment and Methodical Growth in Business

This chapter explores the strategy of proportional investment in entrepreneurship, stressing the need for resource allocation based on traction and success metrics. It highlights a case study of a coaching client who leveraged TikTok to validate her business ideas and ultimately achieve growth.

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