5min chapter

How I Tested That cover image

Maura Mitchell | How I Tested Women Led Micro Businesses

How I Tested That

CHAPTER

Empowering Women Entrepreneurs

This chapter explores how structured conversations using the business model canvas guide women entrepreneurs in refining their business ideas and defining success. It emphasizes the importance of understanding personal motivations, financial viability, and conducting market research to foster confidence and clarity in their entrepreneurial journey.

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