Maura Mitchell | How I Tested Women Led Micro Businesses
How I Tested That
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Navigating Micro Business Challenges
This chapter explores the diverse micro businesses emerging from the Women's Business Development Center, highlighting the challenges entrepreneurs face in their early stages. It introduces the Plan for Profit program that utilizes the Lean Startup Method for market testing and emphasizes the importance of understanding the business model. Through real-world examples, the chapter illustrates how a retail incubator environment allows entrepreneurs to test their ideas with lower risk, enabling informed decisions on scaling their ventures.
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