Under the Influence with Terry O'Reilly

S11E20 - Brilliantly Bland: Why Boring Sells

May 21, 2022

27:39

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Highlights

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Episode notes

The Color of Your Dream Car

04:15

The World's Favorite Ice Cream

05:20

The World's Most Boring Billboard

02:18

Introduction

3min

Boring, Oregon

2min

The Color of Your Dream Car

4min

The World's Favorite Ice Cream

5min

The Most Boring Billboard

3min

The World's Most Boring Billboard

2min

The Story of a Chopped Cheesemaker

4min

Why Boring Is Better Than Boring

3min

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?

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