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S11E20 - Brilliantly Bland: Why Boring Sells

Under the Influence with Terry O'Reilly

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The Color of Your Dream Car

Advertisers believe that what we buy expresses our personality to the world. Yet when you look at what the majority of people buy in a number of big categories, we clearly crave boring. Can you guess what the number one car color is? Answer, white. As a rule, we simply do not want or buy colorful colrs. Blue limps in at eight percent, red at five %, brown, three% and purple, green and yellow park at one per cent.

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