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S11E20 - Brilliantly Bland: Why Boring Sells

Under the Influence with Terry O'Reilly

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Why Boring Is Better Than Boring

Everyone secretly holds a deeply held desire to stand out from the crowd. There's also an overriding instinct that tells us it's safer in the herd. Boring doesn't upset the apple cart. Preditors can't take a run at your outlier decisions. Most importantly, boring s boring is profitable.

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