S11E20 - Brilliantly Bland: Why Boring Sells
Under the Influence with Terry O'Reilly
00:00
Why Boring Is Better Than Boring
Everyone secretly holds a deeply held desire to stand out from the crowd. There's also an overriding instinct that tells us it's safer in the herd. Boring doesn't upset the apple cart. Preditors can't take a run at your outlier decisions. Most importantly, boring s boring is profitable.
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