Under the Influence with Terry O'Reilly cover image

S11E20 - Brilliantly Bland: Why Boring Sells

Under the Influence with Terry O'Reilly

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The Most Boring Billboard

White paint is the top color for cars, planes and new and renovated homes. The best selling dress shirts are white. Five of the top and business suit colors are shades of gray and tan. Ithere are actually marketing campaigns designed to be boring. Boring is vastly more profitable.

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