
S11E20 - Brilliantly Bland: Why Boring Sells
Under the Influence with Terry O'Reilly
00:00
The Most Boring Billboard
White paint is the top color for cars, planes and new and renovated homes. The best selling dress shirts are white. Five of the top and business suit colors are shades of gray and tan. Ithere are actually marketing campaigns designed to be boring. Boring is vastly more profitable.
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