Under the Influence with Terry O'Reilly cover image

S11E20 - Brilliantly Bland: Why Boring Sells

Under the Influence with Terry O'Reilly

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The Story of a Chopped Cheesemaker

Cheese makers set up a live 24 seven web cam and focused it on one forty four pound round of chedder. The story was covered by media all across europe and north america. People from 100 countries logged on to watch the video. That ter got over two million views. It en aged many people who might not otherwise be even remotely interested in cheese making. And all the press attention increased the appreciation of tom calver's fine age chedder cheese.

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