How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

1

Introduction

00:00 • 2min

2

The Little Girl Syndrome

01:57 • 2min

3

How to Multitask in Advertising

04:04 • 4min

4

How to Increase Your CPA by 22%

08:27 • 2min

5

The Importance of Content for a Strategy

10:12 • 2min

6

How to Optimize for Clicks on Facebook

11:50 • 3min

7

How to Optimize Your Content Strategy for Success

15:14 • 2min

8

How to Optimize for Soft Conversions

17:14 • 2min

9

How to Overcome Objection and Drive Conversions

19:41 • 2min

10

How to Use Case Studies to Increase Conversions

21:28 • 6min

11

How to Make Money With a Performance Max Campaign

27:14 • 2min

12

How Google and Facebook Work Together to Increase Sales

28:46 • 3min

13

How to Optimize for Charity Campaigns

31:33 • 4min

14

The Importance of High Value Content on Your Site

35:46 • 2min

15

The Importance of Customer Success in Affiliate Marketing

37:16 • 3min

16

The Importance of a Strategic Growth Plan

40:07 • 2min