How to Optimize for Clicks on Facebook

You've got to think long term traffic costs are going to always increase, especially on those audience segments that are ready to convert right now. You can also set up soft conversions, meaning people that scroll to actually 50% of your article or people who clicked on a button on their blog post. And then if you take the long term approach, you'll end up having more raving customers because you were there first when they weren't aware.

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