How to Overcome Objection and Drive Conversions

The more actions we can make the potential customer do, the better. The next step would be to run every targeting ad. On some cases, when you run those top of funnel campaigns, you would get conversions. But don't judge the performance of that campaign based on the CPA because that would be a wrong decision. Not to drive your end conversion is to drive something else like that soft conversion just that click. So measure the campaign based on those metrics.

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