

The Power of Persuasion in Customer Success: Practical Strategies | Dr. Christopher Phelps
Nov 7, 2024
Dr. Christopher Phelps, US CEO of the Robert Cialdini Institute and expert in persuasion, shares his insights on using ethical persuasion in customer success. He explains 'Pre-suasion' and its power in influencing behavior. Discover how to navigate the 'Do Nothing' choice in decision-making and tackle customer resistance to change. Phelps also discusses leveraging persuasion techniques to drive upselling, enhancing engagement by understanding customer needs rather than making assumptions. Tune in for practical strategies to elevate your influence!
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Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Power of Persuasion in Customer Engagement
02:22 • 22min
The Choice of Persuasion: Investment for Long-Term Gains
24:47 • 2min
Navigating Customer Resistance
27:01 • 6min
Unlocking the Art of Persuasion in Everyday Interactions
32:56 • 2min
The Importance of Understanding Customer Needs
35:22 • 5min