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22min chapter
The Power of Persuasion in Customer Success: Practical Strategies | Dr. Christopher Phelps
Customer Success Talks
The Power of Persuasion in Customer Engagement
This chapter explores the impactful role of persuasion in shaping customer mindsets before interactions occur. Through practical examples and psychological principles, it highlights strategies for influencing decisions and fostering proactive attitudes toward services and products. Emphasizing the importance of framing choices positively, the chapter provides actionable insights for enhancing customer relationships and encouraging engagement.
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