Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal.

In this episode:

• What its like covering ad tech for the WSJ: https://www.wsj.com/news/author/patience-haggin
• Microsoft integrated ChatGPT, how bad is this for Google: https://twitter.com/tomwarren/status/1623149955358801920?s=20&t=WcWAoR7g6sCHsYtzhL-47g
• ChatGPT fastest growing tech ever: https://www.reuters.com/technology/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01/
• Is Criteo's potential sale a bad sign for retail media: https://www.reuters.com/markets/deals/french-adtech-firm-criteo-new-bid-sell-itself-sources-2023-02-07/

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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