3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Marketecture: Get Smart. Fast.

CHAPTER

What Are the Biggest Stories in Digital Advertising Right Now?

Twitter is not yet a must-buy, the ad product. An error where performance becomes paramount is not built for performance. If they had to work, we should buy them if they don't want to. I feel the rollercoaster of Twitter. Two months ago, we're all sure he's going to kill it. Then there was this day ton over the last month where it seemed, well, maybe Twitter will be okay. Now, yesterday, as of the recording, they had a pretty big outage.

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