Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Marketecture: Get Smart. Fast.
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How Much of a Threat Is This to Google's Advertising Model?
I think there's a lot of stories here. There's the story about just will consumers adopt this type of technology versus keyword kind of searching and or the early adopters are absolutely saying yes. There's a second story about can Google innovate? Then the third story, and there's one I want to spend a little time on is how much of a threat is this to Google's advertising model. In my point of view, I think it's a very big threat to their advertising model. And potentially you're still making money because the hotels and the flights that are booked by this AI are all paying fees and things like that. But it could be vastly more efficient. It's not bidding
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