5min chapter

Marketecture: Get Smart. Fast. cover image

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

Marketecture: Get Smart. Fast.

CHAPTER

Is Avon the Next Frontier for Ad Growth?

Avon is like the next frontier for ad growth. Roku with its acquisition of DataZoo also has very high quality DSP as part of their offering. Spotify investing in ad tech to get ahead of what is just a wave of increased consumer adoption and subscription fatigue. Cridio, there's some rumors, some reporting on Reuters that Cridio was looking at strategic options.

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