Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin
Marketecture: Get Smart. Fast.
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Do You Think the DOJ Complaint Could Change the Ad Industry?
Ari Fleischer: If parts of Google ads business are divested, that would just be a monumental shift from the ad industry. People in my line of work are fairly concerned about that because it's like, that will then have a potential freezing effect at worst or sort of cooling effect on large-scale M&A. "I think just the discussion about it has already had a chilling effect from big tech acquisitions for the past few years," he says.
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