Business of Apps Podcast
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Mar 17, 2025
In this insightful discussion, expert guests delve into innovative app engagement strategies that go beyond downloads. Roma Rey, Head of CRM at ParshipMeet Group, shares insights on boosting user confidence in dating apps through effective onboarding. Robert Vaternam from Freeletics highlights the importance of user feedback in shaping app strategies. Jelena Zbijowski discusses team structures for CRM success, while Jon Genovard emphasizes personalized messaging during peak periods. The panel offers a wealth of knowledge for enhancing user retention across various app models.
45:58
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Quick takeaways
- The discussion emphasizes transitioning from a download-centric approach to fostering user engagement through personalized experiences and tailored messaging.
- Panelists highlight the importance of industry-specific CRM strategies, utilizing data and AI to enhance user interactions while maintaining ethical standards in data privacy.
Deep dives
Engagement Beyond Downloads
The discussion highlights the shift in focus from merely increasing app downloads to enhancing user engagement. Experts emphasize that creating a lasting relationship with users is vital for retaining them in a highly competitive app market. For instance, various strategies were proposed to improve user interaction, such as personalized onboarding experiences and tailored in-app messaging. This takes precedence as app abandonment rates are noted to be alarmingly high, with nearly half of users abandoning apps within a day.
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