Business of Apps Podcast #230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Mar 17, 2025
In this insightful discussion, expert guests delve into innovative app engagement strategies that go beyond downloads. Roma Rey, Head of CRM at ParshipMeet Group, shares insights on boosting user confidence in dating apps through effective onboarding. Robert Vaternam from Freeletics highlights the importance of user feedback in shaping app strategies. Jelena Zbijowski discusses team structures for CRM success, while Jon Genovard emphasizes personalized messaging during peak periods. The panel offers a wealth of knowledge for enhancing user retention across various app models.
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Jelena's CRM Career Insights
- Jelena Zbijowski shared how working at HelloFresh taught her to make fast decisions and iterate quickly.
- At Blinkist, she adapted retention strategies for yearly subscriptions, which are slower and more nuanced.
Empowering Dating App Users
- Use onboarding to educate dating app users on starting conversations and community engagement.
- Reassure users, especially women, that initiating conversations is normal and judgment-free.
Fast-Paced User Attention Challenges
- User attention span demands fast, concise communication in apps.
- CRM structures struggle to adapt quickly to rapidly changing trends unlike social media.