Robert Vaternam

Senior CRM Manager at Freeletics, Europe's number one fitness app for body weight, weight training, high intense training.

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Mar 17, 2025 • 46min

#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel

In this insightful discussion, expert guests delve into innovative app engagement strategies that go beyond downloads. Roma Rey, Head of CRM at ParshipMeet Group, shares insights on boosting user confidence in dating apps through effective onboarding. Robert Vaternam from Freeletics highlights the importance of user feedback in shaping app strategies. Jelena Zbijowski discusses team structures for CRM success, while Jon Genovard emphasizes personalized messaging during peak periods. The panel offers a wealth of knowledge for enhancing user retention across various app models.