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#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel

Business of Apps Podcast

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Enhancing User Confidence in Dating Apps

This chapter explores the critical role of Customer Relationship Management (CRM) in boosting user confidence, particularly for newcomers to dating apps. It discusses effective onboarding strategies aimed at easing users into conversations and reducing stigma, especially for female users. Additionally, the conversation delves into the evolving landscape of mobile app engagement, emphasizing the significance of personalizing user experiences while addressing privacy concerns.

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