Evolution of Marketing Strategies in Subscription Models

I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summit Berlin 2024.

Why? Well, the physical space in the venue in Berlin was obviously limited and it’s not like you can fly to Berlin to visit the summit on a whim - time and money aren’t always there when you need them, right? But we don’t want you to miss an opportunity to listen to these discussions and learn from it.

So here comes the next panel - “Beyond downloads: app engagement strategies"

It was hosted by Keziah Husselbee, Product Marketing Specialist at Adobe.

It was a pleasure to have on the panel people from:

• Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist
• Roma Rey, Head of CRM at ParshipMeet Group
• Robert Vaternam, Senior CRM Manager at Freeletics
• Jon Genovard, Senior CRM Manager at ShareTheMeal