#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Business of Apps Podcast
The Power of User Feedback in App Engagement
This chapter explores how user feedback is essential in shaping app engagement strategies and product development, using examples like Freeletics and Duolingo to highlight its importance. It discusses the integration of AI and machine learning tools to optimize user communication while underlining ethical data management. The chapter also addresses the challenges of user retention and engagement strategies in a competitive app landscape, emphasizing the need for continuous improvement based on user behavior.
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