#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Business of Apps Podcast
Navigating Communication Overload
This chapter explores the challenges of effectively communicating with users during high-traffic shopping periods like Black Friday. It emphasizes the importance of personalized messaging strategies through various channels such as push notifications and in-app communications, while also addressing the need to cater to diverse user preferences. The discussion highlights the role of user journey mapping and effective engagement strategies to enhance long-term app interactions and business alignment.
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