Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Laura Dodsworth and Patrick Fagan's "Free Your Mind" delves into the pervasive manipulation tactics employed in the modern world. The book equips readers with strategies to resist these influences and reclaim their mental sovereignty. It explores various psychological principles and techniques used in propaganda and nudging, empowering individuals to navigate the constant barrage of information. The authors interview diverse individuals, from monks to magicians, offering insights into the art of manipulation and its impact on daily life. Ultimately, the book advocates for critical thinking and self-awareness as essential tools for resisting manipulation.

In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.

In 'The Crowd: A Study of the Popular Mind', Gustave Le Bon examines the psychology of crowds, highlighting their impulsiveness, irrationality, and susceptibility to suggestion. He argues that crowds exhibit a unique mentality distinct from that of individuals, often leading to unpredictable and extreme behaviors. The book remains a foundational work in social psychology, influencing thinkers like Sigmund Freud.