Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Balancing Engagement and Simplicity
This chapter explores the importance of understanding audience personality traits in message crafting to enhance engagement. It discusses behavioral science principles influencing consumer behavior and effective strategies for brands to inspire action and induce habit changes.
Transcript
Play full episode
