Patrick Fagan
Behavioral scientist, psychologist, and marketing expert. He applies psychological theory to real-world situations, working with companies like Google and Warner Records.
Top 3 podcasts with Patrick Fagan
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May 26, 2025 • 28min
A year-long happiness experiment: Try one new thing a week (did it work?)
Patrick Fagan, a behavioral scientist and psychologist who has collaborated with major companies like Google, shares his year-long experiment of trying something new each week. He explores a wide array of activities, from acupuncture to cuddle workshops, revealing the surprising happiness they brought him. The conversation highlights the science behind experiential joy versus material possessions, the value of shared experiences, and the power of empathy gained from diverse interactions. Patrick's intriguing journey offers fresh insights into personal growth and happiness.
Jul 1, 2024 • 43min
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
Behavioral scientist Patrick Fagan discusses the psychology of effective messaging in marketing, using behavioral science to influence consumer behavior. Topics include background noises on online shopping, impact of Facebook on self-esteem, segmentation for a supplements brand, habit formation, consumer preferences, and crafting compelling marketing campaigns.
Jul 23, 2025 • 41min
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Join Patrick Fagan, a behavioral scientist and co-founder of Capuchin Behavioral Science, as he dives into the fascinating world of consumer psychology. He discusses how marketers can leverage behavioral shortcuts like social proof and scarcity to influence buying decisions. The curiosity gap—sparking engagement through contrasts between expectations and reality—is another highlight. Fagan also shares insights on the powerful impact of branding and the mistakes brands make when they stray from their established identities. A must-listen for marketers!
