Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Engaging Curiosity: The Power of the Curiosity Gap
This chapter explores the curiosity gap, detailing how the contrast between expectations and reality can boost engagement. Through personal anecdotes and examples, it emphasizes the significance of puzzles and mysteries in fostering deeper understanding and memory retention.
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