Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
The Psychological Power of Branding and Consumer Behavior
This chapter explores the psychological effects of branding on consumer behavior, focusing on Coca-Cola's iconic strategy. It examines a study on the neurological rewards linked to the brand and discusses the pitfalls of altering established branding, illustrated with historical examples.
Transcript
Play full episode
