Masters of Scale Strategy Session LIVE!: How to protect yourself from copycat businesses? When should you seek funding? How to entice funders to invest in a niche business?
Dec 14, 2021
In a lively strategy session, entrepreneurs tackle pressing issues like protecting against copycat businesses and seeking funding. There's a fascinating discussion on how the pandemic reshaped a cheese shop owner's business, emphasizing the adaptability required for survival. The podcast features a unique game show where participants devise creative pivot strategies, alongside insights into targeting the right investors. Lastly, the importance of employee well-being is highlighted with an innovative sabbatical program that links care to better customer experiences.
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Embrace Hybrid Experiences
- Blend virtual and in-person experiences, catering to evolving preferences.
- Iterate and differentiate virtual events to enhance interactivity and engagement.
Data-Driven Iteration
- Use quick, cost-effective methods like surveys and A/B testing for data collection.
- Refine your data interpretation by evolving your market theory through discussions with experts.
Combining Data and Hypotheses
- In new markets, combine customer research with hypotheses about the pivot direction.
- Quickly gather feedback and validate assumptions through direct customer engagement.
