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Masters of Scale
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Navigating Change: Virtual Engagement and Entrepreneurial Pivots
This chapter explores the transformative effects of the COVID-19 pandemic on a cheese shop co-founder's business, emphasizing the success of virtual events during lockdowns. The speakers discuss the importance of flexible measurement strategies and the need for entrepreneurs to adapt rapidly to changing market dynamics. It culminates in an interactive game show segment where contestants creatively devise pivot strategies to keep a classic toy company relevant in a digital age.
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