The Unofficial Shopify Podcast
Obvi’s Ron Shah on Fails, Exits & Lessons Learned
Feb 25, 2025
Ron Shah, Founder of Obvi and a health and wellness mogul, shares his unfiltered journey through entrepreneurship. He discusses the emotional toll of failing brands like Coffee Over Cardio and Paw Rangers and the lessons learned from those experiences. Ron dives into the importance of adaptability in business, revealing how success in one venture doesn’t guarantee another. He also reflects on the value of confronting ego and knowing when to pivot or persist, ultimately showcasing that failures can be just as enlightening as triumphs.
49:41
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Quick takeaways
- Ron Shah emphasizes that success in one business does not guarantee the same outcome in different ventures, highlighting the importance of tailored strategies.
- The emotional toll of failure in entrepreneurship led Shah to embrace humility and resilience, recognizing the need for a correct mindset amid setbacks.
Deep dives
Harnessing Fun for Wellness
Obvi was founded on the principle that collagen supplements for women needed to be more appealing and engaging. The brand aimed to transform a traditionally bland category into a colorful and fun experience, introducing tasty collagen products that women would proudly display in their kitchens. This innovative approach not only sparked interest but also fostered a vibrant community around health and wellness. By tapping into the idea that wellness can be enjoyable, Obvi successfully carved a niche in a saturated market.
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