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Obvi’s Ron Shah on Fails, Exits & Lessons Learned

The Unofficial Shopify Podcast

CHAPTER

Business Purpose and the Shift to Ready-to-Drink Solutions

This chapter examines the significance of having a meaningful mission in business, focusing on Obvi's strategic pivot to ready-to-drink products to meet consumer demands. The discussion wraps up by highlighting the company's future plans and introduces an ad for a crowdfunding app tailored for Shopify users.

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