Obvi’s Ron Shah on Fails, Exits & Lessons Learned
The Unofficial Shopify Podcast
Building Beyond Obvi: Lessons in Brand Expansion
This chapter explores the philosophy and journey behind the Obvi brand, focusing on creating engaging collagen products for women. It discusses the challenges and successes of launching multiple brands, such as Coffee Over Cardio and Paw Rangers, while highlighting the importance of adapting marketing strategies and understanding customer dynamics. The conversation also delves into the emotional complexities entrepreneurs face, balancing confidence in wins with the humility needed to learn from failures.
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