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Obvi’s Ron Shah on Fails, Exits & Lessons Learned

The Unofficial Shopify Podcast

CHAPTER

Navigating Business Decisions: Pivoting or Persisting

This chapter explores the intricacies of decision-making in business, highlighting the balance between ego and reality when determining whether to persist with a venture or pivot. The speakers share personal experiences, including the challenges of managing a coffee brand and the emotional toll of selling a distressed business. They emphasize the importance of understanding unit economics and adapting strategies, ultimately advocating for a consultative approach to drive business efficiency.

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