The Advanced Selling Podcast

#748: Engaging the C-Suite

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May 15, 2023
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ADVICE

Focus on Customer Benefit

  • Consider why engaging the CEO benefits the customer, not just you.
  • Document these reasons to reinforce your belief and handle objections.
INSIGHT

C-Suite Engagement Improves Closing

  • Engaging C-level executives increases closing rates significantly.
  • This concept isn't new; "Selling to VITO" covered it 30 years ago.
ADVICE

Justify Process Changes

  • If you need to change a customer's process, explain why.
  • Document and rehearse these reasons to confidently address objections.
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