#748: Engaging the C-Suite
The Advanced Selling Podcast
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How to Get to the CEO
A lot of times we don't start there even though we should and it's great when the CEO, Brian, calls you and says, hey, I've got a team. But for a lot of people who listen, that doesn't happen because often the CEO is not that involved in your thing. And so the question not is why is that? The question is, how do we get to the CEO or to this top level person? See if you think that's a topic worth addressing. It's a great topic. It's been around forever. There's a book written, but selling to veto is that what's called very important. Now I do and I'm super strong in
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