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#748: Engaging the C-Suite

The Advanced Selling Podcast

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The Five Reasons Why You Need to Talk to the CEO

The average of 6.5 people who are involved in a business to business decision today, he says. "If you're calling on one, you're not calling on enough" He suggests documenting your sales process in a why, what, how and who framework. 'I'd spend all my time with 80s rather than 20s'

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