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#748: Engaging the C-Suite

The Advanced Selling Podcast

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The Importance of Talking to the CEO

Sales people struggle with this that's deeper and within them is I think deep down sales people are uncomfortable in a conversation with the C level person. And they make up, they then have easy resistance to any resistance from the customer. So instead of talk to the CEO, I want to enroll the CEO in the process. We're inclusion of the C suite in our sales process.

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